Do we all know the what different elements of the Botswana Pride mark symbolise?
"The Pride Mark is symbolic of an active commitment by an individual or group in Botswana to outcomes that instil pride in the community. Each activity or product that carries the Pride Mark must clearly support 'Pride and Progress', the essence of Brand Botswana, and the values of peaceful, progressive, trustworthy and inclusive."
The brand has three key Botswana values, which are tranquillity, home grown, and work well.
It tells about the experience of living studying, working, visiting or doing business in the country. The Botswana logo represents the visual identity and is made up of two elements, the lettering and the symbol.
-A fresh and authentic typeface was developed for the brand and it uses one of Botswana national colours, blue.
-The sun symbolizes a source of energy, progress, growth, new dawn and beginning; the green colour represents tourism, growth and the lush environment found in some parts of the country.
-Brown earth colours represent much of the semi arid Botswana landscapes, while the black colour is represented in the national flag and, when placed next to the white colour, represents racial harmony.
-The blue colour is prominent on the national flag and represents rain and prosperity for all. The blue, black and white pattern represents Botswana’s national pride, the Zebra, which is also on the coat of arms.
-The colour yellow represents the sun and is one of the main elements of the logo, representing optimism and positivity.
For more information on the criteria and application of using the Botswana pride mark visit http://www.bedia.co.bw/brandbotswana.php
